Grand Cru

Reservation growth through performance marketing

Grand Cru needed to increase reservations while maintaining a premium brand image. The goal was not only to drive traffic, but to attract guests with clear intent and convert interest into booked tables.
MarketingHup supported Grand Cru with performance marketing focused on reservation growth, campaign efficiency, and audience targeting. By optimizing campaigns around real business outcomes, the cooperation generated a 300% ROAS and increased reservations by 41%.

• Performance campaigns focused on reservations
• Audience targeting based on dining and hospitality intent
• Campaign optimization around ROAS and reservation growth
• Messaging aligned with premium hospitality positioning
• Retargeting of interested users
• Conversion-focused approach tied to booked tables

Goals

Increase reservations
• Drive more table bookings through digital campaigns.
Improve marketing efficiency
• Optimize campaigns toward stronger ROAS and lower wasted spend.
Protect premium brand perception
• Generate demand while keeping communication aligned with Grand Cru’s positioning.

RESULTS

📊 Campaigns generated 300% ROAS
📈 Reservations increased by +41%
📈 Marketing became directly connected to booking growth
📈 Grand Cru gained a stronger performance channel for reservations

BUSINESS IMPACT

Grand Cru increased reservations while maintaining a performance-focused marketing system tied to real revenue outcomes.

CONCLUSION

MarketingHup helped Grand Cru turn digital campaigns into reservation growth, achieving 300% ROAS and a 41% increase in reservations.