The controller of personal data is:
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MKT Hup s.r.o.
Registered office: Soukenická 1084/2, Nové Město, 110 00 Prague, Czech Republic
Company ID No.: 02800705
VAT ID No.: CZ02800705
Data mailbox ID: w37fhdf
Registered in the Commercial Register maintained by the Municipal Court in Prague, file number: [to be completed]
E-mail: info@marketinghup.com
Website: www.marketinghup.com
Hereinafter referred to as “Marketinghup”, “MKT Hup”, “we”, “us” or “our”.

Depending on your relationship with us, we may process the following categories of personal data:

‍3.1 Identification and contact data
‍This may include your name, surname, business e-mail address, phone number, company name, job title, billing address, company registration details and other business contact information.

‍3.2 Communication data
‍This may include the content of e-mails, messages, call notes, meeting notes, contact form submissions, proposal discussions, feedback, support requests and other communication with us.
‍3.3 Contractual and billing data
‍This may include information about contracts, orders, proposals, statements of work, invoices, payment status, service scope, project history and related business records.
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‍3.4 Website and technical data
‍This may include IP address, browser type, device information, operating system, approximate location, referral source, pages visited, session duration, clicks, form interactions and cookie identifiers.
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‍3.5 Marketing and analytics data
‍This may include information about interactions with our website, ads, e-mails, newsletters, social media posts, campaign landing pages, downloadable materials, forms, UTM parameters and consent preferences.
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‍3.6 Client project data
When providing services to clients, we may process data contained in advertising accounts, analytics tools, CRM systems, lead forms, e-commerce platforms, websites, dashboards and other tools made available to us by the client.

3.7 Publicly available business information
For B2B sales and marketing purposes, we may process publicly available information from company websites, LinkedIn, business registers, professional databases and similar sources.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

We process personal data only where we have a valid legal basis under applicable data protection laws.

‍4.1 Responding to enquiries and communication
‍We process personal data to respond to messages, contact form submissions, requests for proposals, consultation requests and other communications.
‍Legal basis: performance of a contract or pre-contractual measures; legitimate interest.

‍4.2 Providing services to clients
‍We process personal data to provide marketing, PPC, creative, design, web, analytics, reporting, consulting and related services.
‍Legal basis: performance of a contract; legitimate interest; legal obligation where applicable.

‍4.3 Client relationship management
‍We process personal data to manage relationships with clients, keep project records, coordinate work, schedule meetings, provide reports and maintain communication.
‍Legal basis: performance of a contract; legitimate interest.

‍4.4 Billing, accounting and legal compliance
‍We process personal data for invoicing, accounting, tax compliance, contract archiving and other legal obligations.
‍Legal basis: legal obligation; performance of a contract.

‍4.5 Marketing communication
‍We may process personal data to send newsletters, updates, case studies, offers, invitations and other marketing communications.
‍Legal basis: consent where required; legitimate interest for B2B communication where permitted by law.You can unsubscribe from marketing communications at any time by using the unsubscribe link or contacting us at info@marketinghup.com.

‍4.6 Website analytics and improvement
‍We process technical and usage data to understand how visitors use our website, improve user experience, measure performance and optimize content.
‍Legal basis: consent where required for analytics cookies; legitimate interest for strictly necessary technical processing.

‍4.7 Advertising and remarketing
‍We may use cookies, pixels and similar technologies to measure ad performance, create audiences, run remarketing campaigns and optimize advertising.
Legal basis: consent where required.

‍4.8 Business development and B2B lead generation
‍We may process business contact data of potential clients to identify relevant business opportunities, contact companies and offer our services.
‍Legal basis: legitimate interest, unless consent is required by applicable law.

‍4.9 Protection of rights and security
‍We may process personal data to protect our rights, enforce contracts, prevent fraud, secure our systems, handle disputes and protect our business.
‍Legal basis: legitimate interest; legal obligation; establishment, exercise or defence of legal claims.

Our website may use cookies and similar technologies.
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5.1 Strictly necessary cookies
These cookies are required for the website to function properly. They may be used for security, page loading, form functionality, user preferences or consent management.
These cookies do not require consent.
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5.2 Analytics cookies
Analytics cookies help us understand how visitors use our website, which pages are visited and how we can improve the website.
These cookies are used only with your consent where required by law.
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5.3 Marketing cookies
Marketing cookies may be used to measure advertising performance, build remarketing audiences and show more relevant ads on third-party platforms.
These cookies are used only with your consent where required by law.
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5.4 Managing cookie consent
You can manage or withdraw your cookie consent through the cookie banner or cookie settings available on our website.
You can also block or delete cookies through your browser settings. Some website functions may not work properly if cookies are disabled.

Depending on our website setup and client work, we may use selected third-party tools, including:
a) Google Analytics, Google Tag Manager, Google Ads, Google Search Console,
b) Meta Business Suite, Meta Pixel, Facebook Ads, Instagram Ads,
c) LinkedIn Campaign Manager and LinkedIn Insight Tag,
d) TikTok Ads and TikTok Pixel,
e) HubSpot or other CRM and marketing automation tools,
f) Microsoft Clarity or other website behavior analytics tools,
g) WordPress, Elementor, hosting providers and website plugins,
h) Figma, Canva, Adobe tools and creative collaboration platforms,
i) project management and communication tools,
j) accounting, invoicing and document management tools.

These providers may process personal data as processors, independent controllers or joint controllers depending on the specific context and their own terms.

When we provide marketing services to clients, we may process personal data on behalf of the client. This may include data from lead forms, CRM systems, advertising accounts, analytics tools, e-commerce platforms, website forms, pixels or customer databases.
In such cases:
a) the client is usually the data controller,
b) Marketinghup is usually the data processor,
c) we process personal data only based on documented instructions from the client,
d) the processing should be governed by a separate data processing agreement or data processing clause,
e) the client is responsible for having the correct legal basis, consent mechanisms, privacy notices and cookie setup for its own users, customers and leads.

We may share personal data with:
a) our employees, contractors, freelancers and team members,
b) IT, hosting, CRM, analytics, advertising and software providers,
c) accountants, tax advisors, legal advisors and auditors,
d) payment and invoicing service providers,
e) advertising platforms and analytics platforms,
f) public authorities where required by law,
g) other third parties where necessary for the provision of services or protection of our rights.
We do not sell personal data.

Some of the tools and platforms we use may transfer personal data outside the European Economic Area, including to the United States or other countries.
Where such transfers occur, we rely on appropriate safeguards, such as:
a) adequacy decisions of the European Commission,
b) standard contractual clauses approved by the European Commission,
c) additional technical and organizational measures where required,
d) other transfer mechanisms permitted by applicable law.

We keep personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required by law or necessary to protect our rights.
Typical retention periods are:
a) enquiry and contact form data: up to 24 months from the last communication,
b) client and contract data: for the duration of the relationship and generally up to 10 years where required for accounting, tax or legal purposes,
c) billing and accounting documents: for the period required by applicable law,
d) marketing communication data: until consent is withdrawn or objection is made,
e) website analytics data: according to the settings of the relevant analytics tool,
f) project and campaign data: for the duration of the client relationship and a reasonable period after termination, unless otherwise agreed,
g) data processed as processor for clients: according to the client’s instructions and the relevant data processing agreement.

We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, disclosure, alteration or destruction.
These measures may include access controls, password protection, two-factor authentication, limited access rights, secure storage, encrypted communication where appropriate, internal confidentiality obligations and supplier due diligence.
However, no system is completely secure. We cannot guarantee absolute security of data transmitted over the internet or stored in third-party systems.

Under applicable data protection laws, you may have the following rights:
a) the right to access your personal data,
b) the right to rectification of inaccurate or incomplete data,
c) the right to erasure,
d) the right to restriction of processing,
e) the right to data portability,
f) the right to object to processing based on legitimate interest,
g) the right to withdraw consent at any time,
h) the right not to be subject to automated decision-making with legal or similarly significant effects, where applicable,
i) the right to lodge a complaint with a supervisory authority.
To exercise your rights, contact us at info@marketinghup.com.
We may ask you to verify your identity before processing your request.

You have the right to object at any time to the processing of your personal data for direct marketing purposes.
If you object, we will stop processing your personal data for direct marketing.
You can object by contacting us at info@marketinghup.com or by using the unsubscribe link in our e-mails.

You have the right to lodge a complaint with the supervisory authority, especially in the EU Member State of your habitual residence, place of work or place of the alleged infringement.
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For the Czech Republic, the supervisory authority is:
Office for Personal Data Protection
Úřad pro ochranu osobních údajů
Pplk. Sochora 27
170 00 Prague 7
Czech Republic
Website: www.uoou.gov.cz

We do not use personal data for automated decision-making that would produce legal effects concerning you or similarly significantly affect you.
Some advertising and analytics platforms may use automated systems, profiling or algorithmic optimization for ad targeting, measurement and campaign performance. Such processing is usually governed by the terms and privacy policies of the relevant third-party platforms.

Our services are intended for businesses and adult users. We do not knowingly collect personal data from children.
If we become aware that we have collected personal data from a child without appropriate legal basis, we will delete such data.

Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices, content or security of third-party websites. We recommend that you read their privacy policies before providing personal data.

We may update this Privacy Policy from time to time.
The latest version will always be available on our website. If we make significant changes, we may notify you by e-mail or another appropriate method.

For any questions about this Privacy Policy or the processing of your personal data, please contact us at:
MKT Hup s.r.o.
Soukenická 1084/2, Nové Město, 110 00 Prague, Czech Republic
E-mail: info@marketinghup.com
Website: www.marketinghup.com

In Prague on 1.1.2026
‍For MKT Hup s.r.o.
‍Peter Giezman‍
‍Founder