Prison Island UAE

Multi-city growth across Sharjah, Dubai and Abu Dhabi

Prison Island UAE needed a marketing system capable of supporting growth across three different cities: Sharjah, Dubai, and Abu Dhabi. Each location had its own audience behavior, demand level, and booking potential, so the campaigns had to be structured around local relevance rather than one broad UAE-wide approach.
MarketingHup manages the full paid media funnel across Meta Ads, Google Ads, and TikTok Ads, while also supporting the brand with creatives, website improvements, campaign landing flows, and ongoing optimization. The strategy focuses on reaching the right audience at each stage — from first discovery to final booking.
Instead of optimizing platforms separately, MarketingHup built a connected acquisition system where city-specific campaigns, creative testing, retargeting, and website performance all work together. This helped Prison Island UAE reach an average ROAS of around 300% and increase conversions by 62%.

• Campaign management across Meta, Google, and TikTok Ads
• City-specific campaign structure for Sharjah, Dubai, and Abu Dhabi
• Full-funnel strategy across awareness, consideration, and booking intent
• Audience testing for families, tourists, groups, schools, and corporate clients
• Creative production for paid campaigns, seasonal offers, and local promotions
• Website support focused on clearer booking journeys and stronger conversion potential
• Retargeting of users who engaged with the brand but did not book immediately
• Continuous optimization based on ROAS, booking intent, cost efficiency, and funnel data

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Goals

Grow bookings across three cities
• Support Sharjah, Dubai, and Abu Dhabi with campaigns tailored to each location’s audience, demand, and customer intent.

Improve ROAS performance
• Build a paid media structure focused on generating stronger conversion value and maintaining an average ROAS of around 300%.

Increase conversion volume
• Improve the funnel from ad click to booking so more interested users complete the conversion journey.

Connect ads, creatives, and website performance
• Ensure that every part of the funnel — from ad creative to landing experience — supports the user’s path to booking.

RESULTS

📊 Campaigns launched and managed across 3 cities: Sharjah, Dubai, and Abu Dhabi

📊 Average ROAS reached around 300% across the funnel

📈 Conversions increased by +62%

‍📈 Meta, Google, and TikTok were connected into one multi-channel acquisition system

📈 Website and creative support strengthened the customer journey from interest to booking

BUSINESS IMPACT

• Prison Island UAE gained a stronger digital growth engine across three key UAE markets
• Campaigns became more relevant through location-based targeting and messaging
• The brand improved its ability to reach families, groups, schools, tourists, and corporate clients
• Paid media performance became easier to scale across platforms and city-specific offers
• Marketing decisions became more connected to ROAS, conversion growth, and booking intent

CONCLUSION

The cooperation with Prison Island UAE shows that multi-location growth requires more than simply increasing ad spend. Each city needs its own targeting logic, creative angle, and conversion path.

MarketingHup helped Prison Island UAE build a full-funnel marketing system across Meta, Google, and TikTok Ads, supported by creative production, website improvements, and ongoing performance optimization. This created a stronger foundation for scalable growth across Sharjah, Dubai, and Abu Dhabi, reaching around 300% average ROAS and increasing conversions by 62%.

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