Tepfactor UAE

Full-funnel growth for adventure bookings

Tepfactor UAE needed a stronger digital acquisition funnel capable of turning attention into bookings across different customer segments — from families and groups to schools, birthdays, and corporate team-building clients.
MarketingHup supported Tepfactor across Meta Ads, Google Ads, TikTok Ads, creatives, website recommendations, and funnel optimization. The strategy focused on building a complete performance system rather than isolated campaigns: capturing high-intent demand through Google, building awareness and retargeting audiences through Meta and TikTok, and improving the conversion journey through better creative and landing-page alignment.
The funnel was optimized around lead quality, conversion volume, CPL, and booking intent. By restructuring campaigns, testing new audiences, improving creative direction, and strengthening the path from ad click to enquiry, Tepfactor improved campaign efficiency while increasing conversion performance.

• Management of Meta, Google, and TikTok advertising channels
• Full-funnel campaign structure across awareness, consideration, and conversion
• Meta and TikTok campaigns used for audience building, retargeting, and seasonal promotions
• Creative production for campaigns, offers, and performance testing
• Website recommendations focused on clearer user flow and stronger conversion potential
• Ongoing campaign optimization to reduce CPL and increase conversion rate
• Testing of audiences, placements, creatives, and campaign messages based on funnel data

‍

‍

Goals

Increase qualified enquiries and bookings
• Generate more high-intent leads from families, groups, schools, and companies looking for adventure experiences.

Reduce cost per lead
• Improve campaign efficiency by cutting wasted spend, pausing weak segments, and focusing budget on stronger-performing audiences and keywords.

Improve conversion rate
• Strengthen the journey from ad click to enquiry through better messaging, creatives, landing-page direction, and retargeting.

Build a scalable full-funnel system
• Create a repeatable campaign structure across Google, Meta, and TikTok that can support seasonal campaigns, birthdays, family activities, and corporate team-building offers.

RESULTS

📊 Campaigns generated 63 conversions from key Google campaigns

📉 CPL decreased by -38%

‍📈 Conversion rate increased by +47%

‍📈 New campaign structure improved performance across team-building and family segments

📈 Meta, Google, and TikTok were connected into one full-funnel acquisition system

BUSINESS IMPACT

• Tepfactor gained a stronger digital growth engine for enquiries and bookings
• Campaign spend became more efficient through better CPL control
• The customer journey became clearer from first click to conversion
• The brand improved its ability to reach families, groups, schools, and corporate clients
• Marketing became easier to scale across seasonal offers and high-intent audience segments

CONCLUSION

The cooperation with Tepfactor UAE shows how full-funnel performance marketing can improve both lead volume and campaign efficiency. By connecting Google, Meta, TikTok, creatives, website recommendations, and ongoing optimization, MarketingHup helped Tepfactor build a stronger acquisition system focused on CPL reduction and higher conversion rates.

The result was a more scalable performance funnel capable of supporting family activities, birthdays, school visits, and corporate team-building campaigns.